Founders

Full Service Marketing Agency

thedeftcrew

MEET THE TEAM

Ali Nawaz Shaikh

Founder & CEO

A visionary leader with extensive business acumen and a wealth of experience in the salon and beauty industry. With a proven track record of 8 years in high-end beauty ventures, our CEO combines a deep understanding of industry trends with a passion for innovation and customer-centric excellence. His expertise spans salon management, brand building, and cutting-edge marketing concepts that set new benchmarks in luxury and quality.

Naureen Nawaz

Founder & CEO

With a unique blend of creative artistry and sharp business acumen, our COO brings unparalleled expertise to the forefront of our services. An accomplished makeup artist, she has honed her craft at some of the world’s most renowned institutes, mastering advanced techniques and global beauty trends. In addition to creative talent, she possesses a strong foundation in business operations, with a proven ability to manage teams, streamline processes, and elevate customer experiences. Her dynamic approach ensures seamless integration of luxury services, cutting-edge beauty concepts, and client satisfaction at every level.

Founder

The Deft Crew-Full Service Marketing Agency

I never imagined I’d one day run my own company.

I started in the 9 to 5 grind—like most people do. It paid the bills, but it didn’t light me up. I wasn’t creating anything meaningful.

Then I got an opportunity with a startup. It was early stage, uncertain—but I saw potential. So I left comfort behind and went all in.

For four years, I helped build that company from the ground up. I created systems, built teams, scaled revenue. It was intense—but it finally felt right.

I carried that experience to other startups—some local, one in San Jose, USA—and saw a pattern emerge. I wasn’t just “doing my job,” I was building companies.

Along the way, I got mentored by top minds in tech and marketing—local and global leaders who taught me the deeper game of business, brand, and growth.

That mix of hustle, mentorship, and real-world experience shaped what would become The Deft Crew.

People often call me “Mr. Everything” or “One-Man Agency” because I’ve done it all—but I believe greatness comes from collaboration.

That’s why I love working with Gen Z—young, creative, full of energy—and I bring my wisdom and systems to match. Together, we build.

The Deft Crew is more than a digital agency. We’re a partner in your business growth—helping you scale from the inside out.

We build brands. We build teams. We build future-ready businesses.

Some Numbers

Success Stories 

1 +
Influencers profile
100 +
Projects Completed
1 +
Ad spent
1 +
Cleints

Would you like to start a project with us?

Ready to turn your vision into reality? Let’s kickstart your project journey together! Whether it’s a website revamp, digital marketing campaign, or a brand refresh, we’re here to bring your ideas to life. Get in touch, and let’s embark on a collaborative journey towards digital success!

digital marketing company in karachi

About Us

The Deft Crew-Full Service Marketing Agency

Our founder didn’t settle for a boring 9 to 5 corporate rat race –he flipped the script and dove headfirst into the startup world, where the energy is electric and the hustle is real. At Smartchoice. pk, he wasn’t just sipping coffee and filing paperwork – he was out there, hustling hard, and soaking up every drop of startup wisdom like a sponge.

He went full-on, rubbing shoulders with some of the biggest names in the business. From local legends to global gurus like Tami Kilpatrick, he learned the ropes from the best of the best, picking up secret hacks and game-changing strategies along the way from spearheading killer marketing campaigns to turbocharging growth for startups like Giftkarte, Easyinsurance, and Payactiv.

So, when it comes to hustling, scaling, and making things happen, our founder’s been there, and done that. And now, he’s bringing all that knowledge, experience, and swagger to the table as he identified a significant gap in Pakistan’s digital marketing landscape and founded The Deft Crew

As they say, the rest is history.

Why Choose Us?

Possessing over 10 years of 360° experience in advertising and marketing, we are a one-stop-total-solution provider for all your

We harbor experienced professionals to work on your brand who are focused on helping you reach your brand objectives.

We ask questions and we keep asking until we are satiated with our queries. This helps us in digging deeper and deeper into your
brand need and/or problem.

We provide an apt solution to your brand need and/or problem with our strategic thinking process.

Our wider industry experience across Retail, Real Estate, Healthcare, Education, eCommerce, Tech Startups, Insurance etc., helps
us in devising the right solution for your brand.

We take pride in streamlining all guidelines at the start of the project and we follow it diligently till it’s completely executed as
planned.

What worth is the project without a timeline? We ensure delivery at every stage of the project in accordance to our Standard
Operating Procedures – on time, every time!