Founders
Full Service Marketing Agency
thedeftcrew

MEET THE TEAM

Ali Nawaz Shaikh
Founder & CEO
A visionary leader with extensive business acumen and a wealth of experience in the salon and beauty industry. With a proven track record of 8 years in high-end beauty ventures, our CEO combines a deep understanding of industry trends with a passion for innovation and customer-centric excellence. His expertise spans salon management, brand building, and cutting-edge marketing concepts that set new benchmarks in luxury and quality.

Naureen Nawaz
Founder & CEO
With a unique blend of creative artistry and sharp business acumen, our COO brings unparalleled expertise to the forefront of our services. An accomplished makeup artist, she has honed her craft at some of the world’s most renowned institutes, mastering advanced techniques and global beauty trends. In addition to creative talent, she possesses a strong foundation in business operations, with a proven ability to manage teams, streamline processes, and elevate customer experiences. Her dynamic approach ensures seamless integration of luxury services, cutting-edge beauty concepts, and client satisfaction at every level.
Founder
The Deft Crew-Full Service Marketing Agency
I never imagined I’d one day run my own company.
I started in the 9 to 5 grind—like most people do. It paid the bills, but it didn’t light me up. I wasn’t creating anything meaningful.
Then I got an opportunity with a startup. It was early stage, uncertain—but I saw potential. So I left comfort behind and went all in.
For four years, I helped build that company from the ground up. I created systems, built teams, scaled revenue. It was intense—but it finally felt right.
I carried that experience to other startups—some local, one in San Jose, USA—and saw a pattern emerge. I wasn’t just “doing my job,” I was building companies.
Along the way, I got mentored by top minds in tech and marketing—local and global leaders who taught me the deeper game of business, brand, and growth.
That mix of hustle, mentorship, and real-world experience shaped what would become The Deft Crew.
People often call me “Mr. Everything” or “One-Man Agency” because I’ve done it all—but I believe greatness comes from collaboration.
That’s why I love working with Gen Z—young, creative, full of energy—and I bring my wisdom and systems to match. Together, we build.
The Deft Crew is more than a digital agency. We’re a partner in your business growth—helping you scale from the inside out.
We build brands. We build teams. We build future-ready businesses.
Some Numbers
Success Stories
Influencers profile
Projects Completed
Ad spent
Cleints
Would you like to start a project with us?
Ready to turn your vision into reality? Let’s kickstart your project journey together! Whether it’s a website revamp, digital marketing campaign, or a brand refresh, we’re here to bring your ideas to life. Get in touch, and let’s embark on a collaborative journey towards digital success!




About Us
The Deft Crew-Full Service Marketing Agency
Our founder didn’t settle for a boring 9 to 5 corporate rat race –he flipped the script and dove headfirst into the startup world, where the energy is electric and the hustle is real. At Smartchoice. pk, he wasn’t just sipping coffee and filing paperwork – he was out there, hustling hard, and soaking up every drop of startup wisdom like a sponge.
He went full-on, rubbing shoulders with some of the biggest names in the business. From local legends to global gurus like Tami Kilpatrick, he learned the ropes from the best of the best, picking up secret hacks and game-changing strategies along the way from spearheading killer marketing campaigns to turbocharging growth for startups like Giftkarte, Easyinsurance, and Payactiv.
So, when it comes to hustling, scaling, and making things happen, our founder’s been there, and done that. And now, he’s bringing all that knowledge, experience, and swagger to the table as he identified a significant gap in Pakistan’s digital marketing landscape and founded The Deft Crew
As they say, the rest is history.
Why Choose Us?
Possessing over 10 years of 360° experience in advertising and marketing, we are a one-stop-total-solution provider for all your
We harbor experienced professionals to work on your brand who are focused on helping you reach your brand objectives.
We ask questions and we keep asking until we are satiated with our queries. This helps us in digging deeper and deeper into your
brand need and/or problem.
We provide an apt solution to your brand need and/or problem with our strategic thinking process.
Our wider industry experience across Retail, Real Estate, Healthcare, Education, eCommerce, Tech Startups, Insurance etc., helps
us in devising the right solution for your brand.
We take pride in streamlining all guidelines at the start of the project and we follow it diligently till it’s completely executed as
planned.
What worth is the project without a timeline? We ensure delivery at every stage of the project in accordance to our Standard
Operating Procedures – on time, every time!
Injila Qazi2025-03-30Trustindex verifies that the original source of the review is Google. Hey Deftcrew! It was so nice working with you for spark salon. Loved the experience, the team was super sweet, and the vibe was just perfect. Thanks for having me! Looking forward to work with you again.😊 Parisa Jamali2025-03-12Trustindex verifies that the original source of the review is Google. really enjoyed working with them! Their services were great, and I appreciated the support throughout the campaign🫶🏻💗 Megna Ahuja2025-02-21Trustindex verifies that the original source of the review is Google. Working with you on the recent campaigns was a fantastic experience! The entire process was smooth, professional, and well-organized. You made influencer management feel effortless, and the results truly spoke for themselves. I’d be happy to collaborate again in the future—thanks for making it such a positive experience! Best, Megna Sneha Zahid2025-02-21Trustindex verifies that the original source of the review is Google. it’s was so fun to work with them guys, Everything was smooth and perfect. Keep up with the great work!! Looking forward to work with them again in future inshallah!🤍 Nida Aashan2025-02-21Trustindex verifies that the original source of the review is Google. Hey team thedeftcrew I really loved working with you guys. Your team is doing an amazing job. You guys managed every event very well! Looking forward to work with you again. Best of luck! Regards Nida Aashan Inayah Waqas2025-02-21Trustindex verifies that the original source of the review is Google. I'm impressed with your services and look forward to future collaborations. Your team's work is well-managed and you do deliver high-quality campaigns for top brands. However, I wish there were more frequent campaign opportunities, as they currently only arise every two or three months. samra jangda2024-05-19Trustindex verifies that the original source of the review is Google. Really love their professionalism and marketing strategies. Totally top notch Maira Raheel2024-05-09Trustindex verifies that the original source of the review is Google. Through our journey of exploring different digital marketing agencies, The Deft Crew emerged as the ultimate standout. Based right here in Karachi, they’ve truly mastered the art of digital marketing. Their expertise is unmatched, and working with them has been an absolute game-changer. If you’re in the market for top-notch digital marketing, look no further than The Deft Crew. They’re the real deal. Kainat Saif2024-05-09Trustindex verifies that the original source of the review is Google. The best experience I’ve had with an agency! They provide good campaigns, on time payments and great service! Ushna Qadir2024-05-08Trustindex verifies that the original source of the review is Google. Deft crew is the marketing agency you are missing out on because they are so professional and consistent with their top notch results. I highly recommend them!Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more