Influencer marketing has become a powerful tool for digital marketing agencies in recent years. It allows brands to reach new audiences, build brand awareness, and drive sales. But with the ever-changing landscape of social media, it’s important to stay ahead of the curve.

In this blog post, we’ll discuss the latest trends in influencer marketing and how digital marketing agencies can use them to create successful campaigns for their clients.

Trending Now in Influencer Marketing

Micro-influencers: Micro-influencers have between 10,000 and 50,000 followers. They may not have the reach of macro-influencers, but they often have higher engagement rates and are more trusted by their followers. This makes them a great option for brands targeting niche audiences.

Long-term partnerships: Gone are the days of one-off influencer deals. Brands are now looking to build long-term partnerships with influencers who can create authentic content that resonates with their target audience.

Authenticity: Consumers are more likely to trust and engage with influencers who are authentic and relatable. This means that it’s important for brands to choose influencers who align with their values and who can create content that feels genuine.

Social commerce: Social commerce is the selling of products directly through social media platforms. Influencer marketing can be a powerful tool for driving social commerce sales. Brands can partner with influencers to create shoppable posts and stories, or they can use influencer codes to track sales.

Tips for Digital Marketing Agencies

Develop a clear influencer marketing strategy: Before you start working with influencers, it’s important to develop a clear strategy that outlines your goals, target audience, and budget.

Do your research: Not all influencers are created equal. It’s important to do your research to find influencers who are a good fit for your brand and who have a strong track record of success.

Focus on quality over quantity: It’s better to work with a few high-quality influencers than a large number of low-quality influencers.

Track your results: It’s important to track your influencer marketing campaigns to see what’s working and what’s not. This will help you improve your future campaigns.

The Deft Crew Can Help

The Deft Crew is a full-service digital marketing agency that specializes in influencer marketing. We have a team of experienced professionals who can help you develop and execute successful influencer marketing campaigns for your clients.

Contact us today to learn more about how we can help you.


Influencer marketing is a powerful tool that can help digital marketing agencies achieve their clients’ goals. By following the tips outlined in this blog post, you can effectively craft successful influencer marketing campaigns. As a result, you’ll not only reach new audiences but also build brand awareness and ultimately drive sales.

About The Deft Crew

The Deft Crew is a digital marketing agency that is passionate about helping businesses grow. We offer a wide range of services, including influencer marketing, social media marketing, SEO, and PPC. We are committed to providing our clients with the best possible results, and we always go the extra mile to exceed their expectations.

Contact us today to learn more about how we can help your business grow.