Case Study
Property Prime Time — Brand Background
Property prime time is a well established and highly respected brand with a strong presence in the industry . With a solid foundation in offline marketing, the brand had built a loyal customer base & a reputation for quality. However its digital presence did not reflect the same level of strength. The brands social media platforms were inactive, its online identity lacked consistency in communicating its values , brand colours , & overall design including the logo. This disconnect between the brands offline and online presence led to missed opportunities in audience engagement and brand recognition in digital space.
Brand Identity • Logo • Reel
Visual Design • Motion
Launch Materials
Project Overview
Strategy & Execution
To address these challenges , The Deft Crew implemented a 360° marketing strategy focusing on :
BRAND IDENTITY & AESTHETIC
Developed a refined
visual identity
aligned with the
brands values.
Redesign of logo
incorporating colour
theory that
resonates with
target audience.
SOCIAL MEDIA & DIGITAL APPLICATIONS
Revamped instagram
with highly curated posts
, balancing educational
and aspirational content.
Launched content
calendar
Of SEO.
Redesign of website to
match modern day
market dynamics.
Paid Ads
Email marketing.
STRENGTHENING BRAND VALUES
Refined communication of pre-existing brand values ( transparency, trust , word value) Brand revamp based on these values. Implemented subconscious communication tactics. Enhance credibility awareness. Interviewed employees to identify core values. To address these challenges , The Deft Crew implemented a 360° marketing strategy focusi
